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Our Values

Our Values
The insistence on world-class coffee, simple but unique food made to order, and pleasant, friendly, fast and professional service were all part of making us among the largest and most successful chain of cafés in Israel since our establishment in 1994. Our core principles are: superior self-roasted coffee, fresh food made to order, fair prices, modern and pleasant atmosphere, and of course enthusiastic service. In addition to these high standards which we maintain in each and every café, we are also proud to promote social awarness, including advancement of persons with disabilities, sustainability and social responsibility.
We're at your service, so that you can get to know us and our products, so that you'll stay in touch with us, and so that we can continue to improve.
We use fresh and high quality ingredients. From the coffee beans to the wheat to the fruits and vegetables – everything reaches the customer in the least possible time and subject to our exacting quality assurance standards. This quality is made possible by the company's factory complex in the Valley of  Elah, where the coffee is roasted, the dough is prepared for breads and baked goods, fresh vegetables are cut, dressings are prepared and so forth. The managers and employees in the cafés are asked to use only the fresh products and goods distributed by the company's factories for preparing the dishes ordered by each customer. This efficient, meticulous and speedy process ensures that every customer in every Aroma Espresso Bar café will receive the freshest, highest-quality products possible, in real time.