Aroma has chosen to focus on people with disabilities and to act to promote their rights and integrate them within Israeli society out of the belief that all people should integrate within society in accordance with their abilities. With the expansion of the chain, employment of people with disabilities has increased and today workers with disabilities can be found in almost all of the chain’s cafés. The percentage of workers with disabilities at Aroma Israel is one of the highest in the Israeli economy.
Aroma Israel and the 'Israel Elwyn' organization began working together in 1996, when a worker with disabilities was integrated for the first time at the first Aroma café on Hillel Street in Jerusalem.
Israel Elwyn, founded in 1984, believes that everyone in the community has the right to be an integral part of the society surrounding them, and not estranged and isolated from it due to disabilities. The overall goal of all of Israel Elwyn’s services is to provide the individual with the necessary tools and support to improve his or hers level of independence and function in the community.
The employment of people with disabilities at Aroma cafés has made a significant contribution towards society’s awareness of the need to integrate and employ workers with special needs in society. The chain’s cafés provide a workplace in the food and service industry, thus allowing the employees, with the guidance of Israel Elwyn, to gain experience in a sector with a constant demand for workers, particularly those with experience.
Dafna Shahar, Aroma café franchisee in Ramat Gan:
“The thing that gives me the most satisfaction at work is the employment of workers with disabilities. One of the employees has worked here since the café opened, over nine years ago, and I would never replace him with any other worker.
The commitment and loyalty of these employees are outstanding, and in many cases, even higher than other employees, which is a big advantage in our sector. They do their work well, which elevates the café’s level of service and professionalism. The staff is satisfied and feels privileged to work alongside them.”
Packaging of the disposable cutlery offered at the cafés was transferred to Israel Elwyn’s Tomer Devorah workshop, which employs women with varying levels of function, with physical disabilities or cognitive or sensory impairment. The transfer of the cutlery packaging to the workshop provides work for approximately 40 women and allows Aroma Israel to expand the circle of workers with disabilities whom it assists.